Last updated: 17 September 2025
Applies to: www.gradeup.co.za and related services operated by Learn in Cloud (Pty) Ltd (“GradeUp”, “we”, “us”, “our”).

1) Who we are

GradeUp is an online maths self-learning platform providing curriculum-aligned practice and exam preparation tools. This Privacy Policy explains how we collect, use, share, and protect personal information when you use our website and services.

2) The information we collect

We collect and process the following categories of information:

• Account & contact details: parent/guardian name, email, phone number; learner first name and grade.
• Purchase & billing data: order ID, products purchased, payment status. Card details are not stored by us; payments are processed securely by PayFast. GradeUp
• Learning activity data: items viewed, attempts, scores, time on tasks, completion status, device & interaction logs needed to provide instant marking and progress reports.
• Technical data: IP address, device and browser type, cookies, and diagnostic logs.
• Communications: messages sent via our forms, email, WhatsApp, or other channels.

3) How we collect data

• Directly from you when you register, buy, or contact us.
• Automatically via cookies, pixels, and similar technologies when you browse or use our platform.
• From service providers supporting our site (e.g., hosting, analytics, payment, email).

4) Why we process your information (POPIA lawful bases)

Under the Protection of Personal Information Act (POPIA), we process personal information only when lawful, including:

• Consent (e.g., marketing opt-in);
• Contract performance (to create accounts, deliver access, and support you);
• Legal obligations (e.g., tax and accounting);
• Legitimate interests (e.g., service security, fraud prevention, usage analytics), balanced against your rights. Government of South Africa

5) Children’s information

Our platform is used by learners, but accounts and purchases are managed by parents/guardians. We process a child’s personal information with parental/guardian consent and only for educational purposes on the platform. POPIA treats anyone under 18 as a child, and children’s data has additional protections. If we learn we collected a child’s data without appropriate consent, we will delete it. Empowered Compliance+2POPIA+2

6) Cookies, analytics & pixels

We use cookies and similar technologies to operate the site, keep you signed in, remember preferences, measure usage, and improve performance.
Examples of tools we may use include website analytics and advertising pixels to understand engagement and measure campaign effectiveness. You can control non-essential cookies via your browser settings and (where provided) our cookie banner preferences.

7) Payments

We do not store card details. Payments are processed by PayFast, a recognised South African payment gateway that handles your card information securely. For details on how PayFast processes personal information, please refer to PayFast’s own privacy notices. GradeUp

8) How we use your information

• To provide, personalise, and improve the GradeUp platform and its features (e.g., interactive worksheets, timed exams, video memos, and parent progress reports).
• To create and manage accounts, authenticate users, deliver purchases, and provide support.
• To send essential service communications (e.g., receipts, access details, progress emails).
• To maintain security, prevent misuse/fraud, troubleshoot, and generate usage insights.
• If you opt in, to send marketing communications you can unsubscribe from at any time.

9) Sharing your information

We may share limited personal information with trusted service providers who process it on our behalf under contracts that require confidentiality and appropriate security. Typical categories include: hosting/CDN, customer support tools, email & report delivery, analytics & measurement, payment processing (e.g., PayFast), and security/anti-fraud. We may also share information where required by law, to protect our rights, or in connection with a business transaction.

10) International transfers

Some service providers may process data in other countries. Where applicable, we implement appropriate safeguards consistent with POPIA to protect your information during cross-border transfers.

11) Data retention

We retain personal information only for as long as necessary to:

• deliver the services and maintain your account,
• comply with legal, tax, and accounting requirements,
• resolve disputes and enforce agreements.
  When no longer needed, we securely delete or anonymise the information.

12) Your rights (POPIA)

Subject to conditions and applicable law, you may:

• Access your personal information;
• Request correction or deletion;
• Object to certain processing;
• Withdraw consent where processing relies on consent (this will not affect processing already done);
• Lodge a complaint with the Information Regulator. Government of South Africa

Information Regulator (South Africa) – Contact Details

Address: Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191
Phone: 010 023 5200 (Toll-free: 0800 017 160)
Email (general): enquiries@inforegulator.org.za
Email (POPIA complaints): POPIAComplaints@inforegulator.org.za
Instructions and forms for lodging a POPIA complaint are available from the Regulator. Empowered Compliance+1

To exercise your rights with GradeUp first, please contact us (see Contact us below). We will respond in accordance with POPIA.

13) Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or alteration. No method of transmission or storage is 100% secure; we continually improve our safeguards.

14) Marketing preferences

If you opt in, we may send you news about features, products, and offers. You can opt out at any time via the unsubscribe link in emails or by contacting us.

15) WhatsApp and other messaging

If you contact us via WhatsApp or similar channels, we will use the information you provide to respond to your query and support your use of our services, consistent with this Policy.

16) Third-party links

Our website may contain links to third-party sites. Those sites have their own privacy policies; please review them. We are not responsible for their practices.

17) Changes to this policy

We may update this Policy from time to time. Material changes will be highlighted on this page with a new “Last updated” date.

18) Contact us

Learn in Cloud (Pty) Ltd (GradeUp)
Website: www.gradeup.co.za
Email: Use the contact form on our website or WhatsApp +27 83 275 2239
(For privacy requests, please include “POPIA Request” in the subject so we can route it correctly.)